Bully Boy Distillery
Art Direction | Packaging Design | Squarespace Site Design
Founders Dave and Will of Bully Boy made a perfect rum blend. They sourced rum from four different regions, added some of their own, blended it in their Boston facility, and from there The Rum Cooperative was born. They came to us to come up with an identity, label, and website for the new rum blend. We illustrated the national flowers from each region, and everything fell into place from there. To see the full site, visit therumcooperative.com
Since the system we created in the original label design was flexible enough to extend throughout multiple volumes of the Rum Cooperative, Bully Boy created a second rum blend shortly after the launch of the first.
