Mahi Gold
Art Direction | Design | Project Management
Becky Voelkel started Mahi Gold from her grandparents shed 10 years ago, and today the brand is a Cape Cod staple. The brand has increasingly gained a following with their ecomm site, outfitters store, and flagship store on Chatham’s main street. Becky came to us to help update the look for her brand, create an editorial photo direction, shoot e-commerce images, as well as create and maintain all e-mail and social assets. Our latest endeavor with Mahi was to create a short brand film as well as a series of dress story vignettes.
Mahi’s tagline is ‘Born on the Beach’ since the creator of the brand was born and raised in Chatham, MA. The brand film we created explores Becky’s love for the cape, her favorite Mahi prints, inspirations, and some family history.
Over the past few years, we’ve conducted a series of photoshoots with Mahi, mostly shooting in and around the town of Chatham, as well as Martha’s Vineyard. With each shoot, our goal is to encapsulate the fun, carefree beach lifestyle, while also showcasing the multitude of bold, vibrant prints from each product line.
Photographer: Conor Doherty
Our dress stories series highlight the meaning behind
a few classic Mahi prints. Becky talks about pulling inspiration
from her family and where she grew up.
We utilize our studio photography heavily for social assets such as emails, promos, web banners, print ads, etc. All studio photography was taken in house at Fair Folk by Dave Shaw.
