Lume Cannabis Co.
Art Direction | Packaging | Web Design | Project Management
Lume came to us with the idea of opening a dispensary in Kalamazoo, MI. They had the right product, best growers, and top-of-the-line facilities, but needed a name, branding, product packaging, photography, website, and social assets. So, we hit the ground running and helped start this brand from the ground up.
After the naming and the packaging work was done, we helped the Lume folks design the interior of their store. We stuck with brushed brass, natural wood, and plant life in order to best reflect the packaging and brand standpoint we had created thus far. It started in Kalamazoo, and now they have 10 dispensaries and counting.
Although Lume can’t sell product through their online shop just yet,
we still put together a small website
to showcase the brand and the product they have to offer.
Shortly after launching, Lume called us up to create packaging for a new CBD line of products. Since these are more of a wellness product, we took a different approach of photography than we did for the THC side of things, keeping everything light, airy, and approachable.
Once the Lume identity was established, we needed a way to bring the brand to life through social media. Below are a few examples of posts that we’ve made that help introduce new products, run seasonal deals, or simply just promote the brand itself.
