Bully Boy

Bully Boy is one of Boston’s best local distilleries. As a big name in the Boston liquor scene, they’ve made every type of hard alcohol under the sun. Founders Dave and Will wanted to branch out and try to create something they hadn’t before — a rum blend. They sourced rum from 5 different regions, added some Boston rum, blended it in their Southie facility, and from there The Rum Cooperative was born.

They came to us to come up with an identity, package design, and website for the new rum blend. We then illustrated the national flowers from each region, and everything fell into place from there.

To see the full site, visit therumcooperative.com

Designed at Fair Folk