Aetna came to us with the task of redesigning aspects of their website. They were in the middle of changing their brand voice from a tight-laced insurance company to more of a healthy lifestyle influencer.
They wanted a design that would reflect this new language, and we gave them just that — taking the hard to swallow insurance content and laying it out in a simple, easily-digestible format allows the user to take in small bits at a time and understand everything they read. Instead of designing pages at a time, we designed everything in content block format. This way, Aetna can mix and match elements depending on what the content calls for on both existing and future pages.
Design at Tank Design